Adam Pettman, Head of Innovation and AI · 4th February 2025
AI
In a pivotal few weeks for AI, two visions have emerged. Labour's Keir Starmer outlined the UK Government’s plan to turbocharge AI, while the newly appointed US President, Donald Trump's Stargate announcement puts a firm stamp on the billions of dollars that will be poured into building up AI infrastructure. Until recently, this contrast highlighted a clear divide: infrastructure powerhouses versus implementation specialists. However, with DeepSeek’s breakthrough, the equation is shifting.
The infrastructure reality
The foundation of AI superiority has long been seen as brutally simple: it's about raw computing power. However, DeepSeek now challenges this fundamental principle, proving that algorithmic efficiency and alternative architectures can disrupt the status quo. AI is shifting at an unprecedented pace, with new breakthroughs rapidly redefining what constitutes competitive advantage. While NVIDIA's GPU dominance and soaring market value tells only part of the story. America's strategic move to restrict these crucial components from China, combined with Trump's Stargate initiative, isn't just about technological leadership – it's about shaping the impact of AI for decades to come where computational supremacy is no longer the sole determinant of success.
The data dilemma
The infrastructure challenge is compounded by an equally critical factor: data accessibility. As the US potentially adopts a more permissive approach to data usage, Europe and the UK face an important dilemma. Do we maintain our stringent privacy standards and risk technological isolation, or do we recalibrate our principles to remain competitive? A critical choice that will significantly impact our digital future.
A strategic opportunity for the UK
Focusing solely on infrastructure misses a crucial point. While the UK cannot compete with Stargate-scale projects, we have an opportunity to shape something potentially more valuable: the standards and expertise that will govern how AI is implemented globally.
Consider our Financial Services sector – we became recognised leaders of global finance despite being an island of 69 million people. The same opportunity exists in AI. While others build the engines, we can set the standards in how AI is used responsibly and effectively.
From local solutions to global standards
The real opportunity lies in developing solutions that transcend national boundaries. Take the global skills crisis – by creating AI-driven solutions for our academic and professional training systems, we can develop models that could be adapted worldwide. This isn't about competing with American infrastructure or Chinese manufacturing; it's about creating the frameworks and methodologies that make AI truly useful.
Forward-thinking firms are already positioning themselves at this critical intersection. While Silicon Valley builds the models and Washington funds the infrastructure, UK professional services can provide the crucial layer of expertise that transforms raw AI capability into practical, ethical solutions for real-world challenges. However, despite the astronomical sums being poured into AI research, tangible and valuable solutions remain elusive. The industry is awash with hype, yet meaningful breakthroughs that genuinely enhance productivity, decision-making or problem-solving at scale are still largely theoretical. Whether these vast investments will ever translate into the outcomes promised remains an open question – and that demands scrutiny rather than blind optimism.
We’re already embodying this approach at 2i, helping public and private sector organisations to better understand the complexities between raw AI capability and practical use cases for implementation.
Our focus isn't on competing with global infrastructure giants, but on providing the essential expertise that ensures AI deployments are thoroughly tested and deliver real value, while meeting regulatory requirements and ethical standards.
Leading through expertise
The headlines may focus on Stargate's billions and infrastructure arms race, but the real story of AI's future will be written in its implementation. In my view, the UK's role isn't to compete in the infrastructure race, but to shape how AI is deployed responsibly and effectively, protecting people and industries. This is where our natural advantages in professional services, pragmatic innovation, regulation and ethical oversight become crucial differentiators.
Success won't just be measured in computational power or model size, but in the ability to leverage these capabilities into practical, ethical solutions that work across different cultures, systems, and regulatory frameworks, delivering value to businesses and individuals. Whilst the AI infrastructure race is not one that we can win, we don’t need to own the largest data centres to lead. We can lead by demonstrating how AI can be implemented effectively and driving quality outcomes – not through raw power, but through expertise, innovation, and principled pragmatism.